When it comes to jewelry, what you pay often has little to do with what you get.
The truth? Many “luxury” jewelry pieces are sold at 8–10 times their production cost — not because of rare materials or exceptional craftsmanship, but because of the brand name stamped on the box.

At Hermin, we think that’s outdated. You should pay for the quality of the jewelry itself — not the rent on a flagship store or a celebrity endorsement.

What the 10x Markup Means

In traditional retail, here’s what happens:

1. A piece is made by a manufacturer (cost: let’s say $100).

2. It’s sold to a wholesaler, then to a retailer, each adding their profit margin.

3. Marketing costs, middlemen, and brand “prestige” pile on.

By the time it reaches you, that $100 piece is priced at $800–$1,000 — without any difference in quality from a fairly priced alternative.

The Hermin Approach: Honest Pricing

We skip unnecessary markups by:

• Selling direct-to-consumer — no middlemen inflating prices.

• Working directly with responsible jewelers who craft in small batches.

• Choosing full-body 925 sterling silver and thick gold vermeil — premium materials that last, without fake luxury premiums.

Our pieces cost what they should — based on material, craftsmanship, and a modest profit that sustains our business, not someone else’s branding empire.

Luxury Without the Label Tax

Because our goal isn’t to be the most expensive.
It’s to be:

• Better for your budget — invest in jewelry you’ll actually wear, without draining your savings.

• Better for your style — timeless designs you’ll keep for years, not seasons.

• Better for the planet — we source responsibly and design for longevity.

When you choose Hermin, you’re not paying for billboards or glossy magazine ads.
You’re paying for jewelry you can trust — honest materials, honest price.

A Quick Price Check Tip

When you shop anywhere, ask:

• What’s the core metal? (Sterling silver, gold, or a cheap base?)

• How thick is the plating? (Vermeil is the gold standard — literally.)

• Who made it? (Ethical, small-batch jewelers or mass factories?)

If those answers are vague, you’re probably paying for marketing, not quality.

💎 Discover jewelry that values you as much as you value it.
Shop Hermin’s Collections →